Midlands State University Library

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Creating powerful brands : by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth, 1992
Availability: Items available for loan: Main Library (1)Call number: HD 69.B7 CHE .

Brands. Marcel Danesi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2006
Availability: Items available for loan: Main Library (1)Call number: HD69.P7 DAN .

Positioning the brand : An inside-out approach / Rik Riezebos by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2011
Availability: Items available for loan: Main Library (3)Call number: HF5415.15 RIE, ...

Brand breakout how emerging market brands will go global Nirmalya Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2013
Availability: Items available for loan: Main Library (1)Call number: HF5415.1255 KUM.

Best practice cases in branding : by
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Pearson Education, 2003
Availability: Items available for loan: Batanai Library (1)Call number: HD 69.B7 KEL .

Marketing communications : by
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wester Sussex : Wiley, 2010
Availability: Items available for loan: Batanai Library (1)Call number: HF 5415.123 DAH .

Advertising and promotions: an integrated brand approach Richard J. Semenik ...[et al.] by
Edition: Sixth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South-Western Cengage Learning 2012
Availability: Items available for loan: Harare Campus Library (3)Call number: HF5821 SEM, ...

Corporate reputations, branding and people management: Graeme Martin and Susan Hetrick a strategic approach to HR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam Elsevier Ltd 2006
Availability: Items available for loan: Harare Campus Library (3)Call number: HF5549.A3 MAR, ...

Profitable customer engagement concepts, metrics, and strategies V Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage publishers 2013
Availability: Items available for loan: Harare Campus Library (3)Call number: HF5415.5 KUM, ...

Managing brands : Sylvie Laforet a contemporary perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkshire Mcgraw-hill Education, 2010
Availability: Items available for loan: Batanai Library (3)Call number: HD 69.B7 LAF , ... PostGraduate Studies Library (3)Call number: HD69.B7 LAF, ...

Evaluating the effectiveness of brand revitalisation strategies on company sales volume : by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru : Midlands State University, 2010
Availability: Items available for loan: Main Library (1)Call number: HD 58.7 TAR .

Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Elsevier Ltd 2003
Availability: Items available for loan: Batanai Library (1)Call number: HD69.B7 CHE .

The effectiveness of brand equity in creating customer loyalty: A case of Sign Graphics (Pvt) Ltd Company, Harare/by Blessing Gurure. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: GWERU: MSU, 2017
Availability: Items available for loan: Main Library (1)Call number: HD69.B7GUR.

Analysing the importance of private brands in improving compnay performance: A case of Tynserv distributors(BONITA BRAND)/by Stephen Chiwaramakanda. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: GWERU: MSU, 2016
Availability: Items available for loan: Main Library (1)Call number: HD69.B7CHI.

Own brands as a source of competitive advantage: a case of OK Zimbabwe 1st Street branch Harare /by Phineas Makuyana by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2015
Availability: Items available for loan: Main Library (1)Call number: HD69.137 MAK.

The effectiveness of line extension strategies on brand sales performance: case of Uniliver Zimbabwe Harare Branch/ Hazel T. Faifi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2016
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 FAI.

Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/ Claybough T. Mapfumo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2018
Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 MAP.

Investigating the influencing of cultural factors on brand performance: case study of Blue Ribbon Foods/ Morgan Kagande by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands Stat University 2016
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 KAG.

An evaluation of branding as a marketing strategy in the funeral service assurance companies of Zimbabwe Tatenda Albert Mudzingwa by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru; Midlands State University, 2016
Availability: Items available for loan: Batanai Library (1)Call number: HF5415 MUD.

An assesment of brand awareness strategies used by Peace Security Company to enhance brand visibility/by Brighton Mapingure by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2017
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 MAP.

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