Midlands State University Library

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Explaining the endowment effect through ownership : the role of identity, gender, and self-threat/ created by Sara Loughran Dommer and Vanitha Swaminathan by Series: Journal of consumer research ; Volume 39, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU.

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Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands / created by Sara Loughran Dommer, Vanitha Swaminathan and Rohini Ahluwalia by Series: Journal of consumer research ; Volume 40, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford : Oxford University Press, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU.

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