Midlands State University Library

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Social marketing : influencing behaviors for good Philip Kotler and Nancy R Lee by
Edition: Third
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : Sage Publications, 2008
Availability: Items available for loan: Batanai Library (2)Call number: HF5415 KOT, ... Main Library (2)Call number: HF5415 KOT, ...

Social marketing : Principles and practices / created by Robert J. Donovan and Nadine Henley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: IP Communications, 2003Copyright date: ©2003
Availability: Items available for loan: Main Library (1)Call number: HF5415 DON .

Social marketing influencing behaviors for good Nancy R. Lee by
Edition: Fourth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage Publications 2011
Availability: Items available for loan: Harare Campus Library (6)Call number: HF5414 LEE, ... Main Library (3)Call number: HF5414 LEE, ... PostGraduate Studies Library (4)Call number: HF5414 LEE, ... Zvishavane Library (2)Call number: HF5414 LEE, ...

Marketing that matters : by
Edition: ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Berrett Koehler, 2006
Availability: Items available for loan: Batanai Library (1)Call number: HF 5415 CON .

Strategic social marketing created by Jeff French and Ross Gordon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage Publications 2015
Availability: Items available for loan: Harare Campus Library (2)Call number: HF5415 FRE, ... Main Library (1)Call number: HF5415 FRE.

Application of social media marketing in the telecommunication sector. Opportunities and challenges: A case of PoweTel communications/by Takura Mugwira by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2013
Availability: Items available for loan: Main Library (1)Call number: HF5415 MUG.

Effectiveness of social marketing on influencing male circumcision adoption in the public health sector of Zimbabwe/by Addlight Mukubvu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2015
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5415 MUK.

An analysis of the effectiveness of the social media as a marketing tool by Tourism agencies in Zimbabwe/by Ronald Chiweshe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5414 CHI.

An analysis of effective use of social media marketing for small business hotels in Zimbabwe : Case of Harare / Nylepthar Chikata. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: Main Library (1)Call number: HF5415 CHI.

The effectiveness of social media as a marketing strategy on performance of 3 to 5 star hotels in Zimbabwe / Ruth Nancy Nyoka. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5415 NYO.

Social Media in Marketing and Competiveness in the Tourism Industry in Zimbabwe./ Prudency. R. Mutindori by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5414 MUT.

Influence of social marketing on corporate image: A case study of the Cotton Industry (2014-2018)/ Lameck Machumi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5415.5 MAC.

Strategic social marketing / created by Jeff French and Ross Gordon by
Edition: Second Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Sage Publications, 2020
Availability: Items available for loan: Main Library (1)Call number: HF5415 FRE.

Victim intervention marketing : an application of social activist marketing in opposition to human trafficking created by Vernon Murray, Sherry Dingman, Julia Porter, and Maria Otte by Series: Journal of marketing theory and practice ; Volume 23, number 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Philadelphia: Taylor and Francis 2015
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415 JOU.

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