Midlands State University Library

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Marketing research: measurement & method Donald S Tull and Del I Hawkins by
Edition: Fifth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Macmillan Publishing Company 1990
Availability: Items available for loan: Doctor of Business Leadership Library (1)Call number: HF5415.2 TUL.

Marketing research text and cases Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi A.I.T.B.S. Publishers [n.d.]
Availability: Items available for loan: Main Library (1)Call number: HF5415.2 BOY.

Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken John Wiley 2010
Availability: Items available for loan: Doctor of Business Leadership Library (2)Call number: HF5415.2 JEF, ... PostGraduate Studies Library (2)Call number: HF5415.2 JEF, ...

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