Midlands State University Library

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Marketing / created by William G Zikmund and Michael D'amico by
Edition: Fifth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Minneapolis : West Publishing , 1996
Availability: Items available for loan: Batanai Library (1)Call number: HF5415 ZIK . Main Library (6)Call number: HF5415 ZIK, ... PostGraduate Studies Library (1)Call number: HF5415 ZIK .

Marketing management Philip Kotler and Kelvin L Keller by
Edition: Twelfth
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice Hall 2000
Availability: Items available for loan: Batanai Library (3)Call number: HF5415.13 KOT, ... Harare Campus Library (1)Call number: HF5415.13 KOT. Main Library (4)Call number: HF5415.13 KOT, ...

Marketing, sales and customer services : Understanding the theory and practice of selling through service. by
Material type: Text Text
Publication details: Dehli : A.I.T.B.S. Publishers and distributors, 2002
Availability: Items available for loan: Main Library (1)Call number: HF 5415 WAT .

Marketing management created by Philip Kotler by
Edition: Eleventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson Education 2003
Availability: Items available for loan: Main Library (7)Call number: HF5415.13 KOT , ... PostGraduate Studies Library (4)Call number: HF5415.13 KOT, ... Zvishavane Library (1)Call number: HF5415.13 KOT.

Integrated marketing communications : the holistic approach created by Tony Yeshin by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Auckland Boston Johannesburg Melbourne New Delhi Butterworth Heinemann 2001
Availability: Items available for loan: Main Library (1)Call number: HF5415.123 YES . PostGraduate Studies Library (1)Call number: HF5415.123 YES. Zvishavane Library (1)Call number: HF5415.123 YES .

Marketing communications Interactivity, communities and content Chris Fill by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Pearson Education Limited 2009
Availability: Items available for loan: Harare Campus Library (1)Call number: HF415.123 FIL. Main Library (1)Call number: HF415.123 FIL. Zvishavane Library (1)Call number: HF415.123 FIL.

Selling and sales management / David Jobber by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson Education ; 2012
Availability: Items available for loan: Main Library (1)Call number: HF5438.4 JOB.

Integrated marketing communications in advertising and promotion Terence A. Shimp by
Edition: Seventh
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson South- Western 2007
Availability: Items available for loan: Zvishavane Library (1)Call number: HF5415.123 SHI.

International marketing / created by Philip R Cateora, Mary C Gilly and John L Graham. by
Edition: Fourteenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: McGraw-Hill, 2009
Availability: Items available for loan: Harare Campus Library (2)Call number: HF1416 CAT, ... Main Library (1)Call number: HF1416 CAT. PostGraduate Studies Library (3)Call number: HF1416 CAT, ...

The Dartnell sales promotion handbook edited by Tamara Brezen Block and William A Robinson by
Edition: Eighth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago The Dartnell Corporation 1964
Availability: Items available for loan: Main Library (1)Call number: HF5438.5 DAR.

Concurrent marketing integrating product, sales, and service Frank V Cespedes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 1995
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 CES.

Marketing led, sales driven Keith Steward by Series: (Marketing series)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd 1993
Availability: Items available for loan: Main Library (1)Call number: HF5438.25 STE.

Sales artillery how to arm the sales force for successful selling Gene Plotnik by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 1989
Availability: Items available for loan: Main Library (1)Call number: HF5438.5 PLO.

The fourth medium how to use promotional literature to increase sales and profits Cameron S Foote by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois Dow Jones-Irwin ©1986
Availability: Items available for loan: Main Library (1)Call number: HF5438.5 FOO.

Sales force automation using web technologies Navtej (Kay) Khandpur and Jasmine Wevers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. ©1998
Availability: Items available for loan: Main Library (1)Call number: HF5438.4 KHA.

The promotional planning process Roger A Strang by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Praeger Publishers 1980
Availability: Items available for loan: Main Library (1)Call number: HF5438.3 STR.

Selling through independent reps Harold J Novick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Amacon 2000
Availability: Items available for loan: Main Library (1)Call number: HF5438.25 NOV.

Promotion : products,services, and ideas William M Kincaid by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus Charles E. Merril 1985
Availability: Items available for loan: Main Library (1)Call number: HF5438.5 KIN.

Managing the marketing functions : the challenge of customer-centered enterprise Stewart A Washburn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 1988
Availability: Items available for loan: Main Library (1)Call number: HF5415.13 WAS.

Professional sales management Rolph E Anderson, Joseph F Hair and Alan J Bush by
Edition: Second
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1992
Availability: Items available for loan: Batanai Library (1)Call number: HF5438.4 AND .

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