Midlands State University Library

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An assessment of the effectiveness of advertising strategies adopted by religious sectors in improving hospitality sector performance in Zimbabwe/by Magadlene Mpandare by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2015
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5801 MPA.

Building brand equity through newspaper advertising : A case study of PG building supplies/by Sharon Tsitsi Duri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2015
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 DUR.

Effectiveness of consumer sales promotions to sales volumes in FMCG Opaque beer Marketing/by Leonard Zihura by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2015
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5823 ZIH.

The influence of Electronic Word of Mouth (EWOM) on brand image of selected Mobile Telecommunications Companies in Zimbabwe/by Ruth Maswaya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HD69.B7 MAS.

Evaluate the relevance of the prohibition of Advertising in the health sector and how best advertising be implemented, 2008-2012/by Patience Simango by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2014
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: KF1614 SIM.

Econet Wireless Zimbabwe's internet advertising strategies on creating service awareness in the Zimbabwean Telecommunications Industry / Ngoni T Shangu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: Main Library (1)Call number: HF6146.J58 SHA.

The impact of mobile advertising on customer purchase decision in the Zimbabwean car battery manufacturing and retail industry/ Tambudzai Kabera by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2019
Availability: Items available for loan: Harare Campus Library (1)Call number: HF6146.C4KAB.

Impact of brand image on customer loyalty: A case study of the Zimbabwe's Airline Industry/ Ellen Takura by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State Univresity, 2018
Availability: Items available for loan: Harare Campus Library (1)Call number: HB69.B7 TAK.

Alchemy : the surprising power of ideas that dont make sense Rory Sutherland by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London WH Allen 2019
Availability: Items available for loan: Main Library (1)Call number: HF5822 SUT.

An Investigation On the Impact Of E-Advertising Platforms On Company PerfomanceIn The Tourism And Hospitality Sector In Zimbabwe/ Gladys Zvitarise by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF6146.I58 ZVI.

Influence of creative advertising on cigarette customer purchase decision/ Gamma Ray Mudarikiri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2019
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5823 MUD.

Global marketing and advertising : understanding cultural paradoxes created by Marieke de Mooij by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California : SAGE 2014
Availability: Items available for loan: Main Library (8)Call number: HF5415.127 MOO, ...

The unpublished David Ogilvy David Ogilvy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 2012
Availability: Items available for loan: Main Library (1)Call number: HF5810.O45 UNP.

The impact of online advertising attributes on consumer buying behaviour-real estate sector of Zimbabwe./ Simbisanai A. Nyamakura by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State Univesity, 2019
Availability: Items available for loan: Harare Campus Library (1)Call number: HF6164 NYA.

The influence of electronic word of mouth (EWOM) on brand image of selected medical aid societies in Zimbabwe More Moyo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2018
Availability: Items available for loan: Harare Campus Library (1)Call number: HD30.2 MOY.

Measuring the sales and profit results of advertising : a managerial approach created by Roy H. Campbell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Association of National Advertisers 1969
Availability: Items available for loan: Main Library (1)Call number: HF5823 CAM.

Advertising : critical readings edited by Brian Moeran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford, UK ; New York : Berg, 2010
Availability: Items available for loan: Harare Campus Library (2)Call number: HF5823 ADV, ... PostGraduate Studies Library (1)Call number: HF5823 ADV.

Brutal simplicity of thought created by M & C Worldwide
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Ebury Press 2011
Availability: Items available for loan: Zvishavane Library (1)Call number: BJ1496 SAA.

Implications of Diglossia leakage from Shona (L) to Shona (H): A case of Advertising in Shona / by Jacob Mapara and Shumirai Nyota by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cape Town: Centre for Advanced Studies of African Society(CASAS), 2008
Availability: Items available for loan: Main Library (1)Call number: PL8681 MAP.

Advertising creative : strategy, copy, design / created by Tom Altstiel and Jean Grow. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Sage, 2017Copyright date: ©2017
Availability: Items available for loan: Main Library (1)Call number: HF5823 ALT.

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