Midlands State University Library

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Effectiveness of the electronic billboards advertising on customer consciousness in Zimbabwe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru MSU 2012
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5823TAR.

The mechanics of the enlisting of interest through corporate advertising media in Zimbabwe : by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru : Midlands State University, 2010
Availability: Items available for loan: Main Library (1)Call number: HD 59 GAK .

Evaluating the impact of print media advertising on passenger services at National Railways of Zimbabwe (NRZ) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2014
Availability: Items available for loan: Main Library (1)Call number: HF5823 MW.

Online advertising and consumer product adoption in tertiary institutions : a case of Midlands State University Harare programmes Esnath Mushonga by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru MSU 2016
Availability: Items available for loan: Main Library (1)Call number: HF6146 MUS.

Successful social media marketing in a week Nick Smith by Series: (Teach yourself books)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Hodder Education 2013
Availability: Items available for loan: Main Library (1)Call number: HF5415.1265 SMI. Zvishavane Library (2)Call number: HF5415.1265 SMI, ...

Tracking advertising and monitoring brands. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxfordshire : Admap Publications, 2000
Availability: Items available for loan: Main Library (2)Call number: HF 69.B7 McD , ...

An evaluation of the effectiveness of advertising as a promotional strategy to improve corporate brand performance: a case of Olivine Industries/by T. Bhebhe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2014
Availability: Items available for loan: Main Library (1)Call number: HF5823BHE.

Investigating the effect of bilnoard advertising on company performance : a case of Sable Press Private Limited by Evelyn Tendai Toma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University Press 2015
Availability: Items available for loan: Main Library (1)Call number: HF5823 TOM.

The media handbook: Helen Katz. a complete guide to advertising media selection, planning, research, and buying/ by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2010
Availability: Items available for loan: Zvishavane Library (3)Call number: P90 KAT, ...

Language of cosmetics advertising Helen Ringrow by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2016
Availability: Items available for loan: Main Library (1)Call number: HF6161.C77 RIN.

The effectiveness of electronic advertising tools media reach within the Zimbabwean telecommunications sector/ Rodwell P. Mazambara by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2015
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5823 MAZ.

Evaluating the implementation of on;line advertising to enhance market share for printing firms in Zimbabwe/ Elisha Tazvivinga by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru Midlands State University 2018
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5823 TAZ.

An ivestigation into the impact of sexualised appeals in selected electronic advertisements on the youths of Zvishavane/by Grace Gaviyao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: Zvishavane Library (1)Call number: HF6146.I58 GAV.

An assesment of brand awareness strategies used by Peace Security Company to enhance brand visibility/by Brighton Mapingure by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2017
Availability: Items available for loan: Main Library (1)Call number: HD69.B7 MAP.

The effectiveness of branding on the utilisation of public sector condoms by young Zimbabweans aged between 15 and 29 years/ Kudakwashe Dexter Murombedzi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: Harare Campus Library (1)Call number: HD69.B7 MUR.

The role of incentives appeals in health campaigns: A case study of PSI's Pinda muSmart male circumcision campaigns/by Valery Anesu Makore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: Main Library (1)Call number: HF5823 MAK.

The effectiveness of advertising controversal products on consumer purchase decision: A case of savanna tobacco company. Patience Mhete. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2015
Availability: Items available for loan: Main Library (1)Call number: HF5801 MHE.

Evaluating the use of emotional advertising appeals of alcoholic beverages and its influence on alcohol consumption by young adults:n A case of Bulawayo Townsend and Northlea and Northlea High Schools/by Mukudzei Adelaide Luthuli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2016
Availability: Items available for loan: Main Library (1)Call number: HF5823 LUT.

Advertising and promotion : an integrated marketing communications perspective George E. Belch ,Michael A. Belch and Keyoor Purani by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill/Irwin 2012
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5823 BEL.

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