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Identifying fair trade in consumption choice / created by John Connolly and Derdre Shaw by Series: Journal of Strategic Marketing ; Volume 14 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Market expansion strategy – reasons for and against: what do managers in India think? created by Vasant Vijay Bang and Sharad L. Joshi. by Series: Journal of Strategic Marketing ; Volume 20, number 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Does brand management of corporate reputation translate into higher market value?/ Katherine Taken Smith by Series: Journal of strategic marketing ; Volume 18 , number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routlledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Measuring the effect of promotion in non-controlled settings: a decompositional approach created by Steven Cuellar, Michael Noland and Scott Kirkwood. by Series: Journal of Strategic Marketing ; Volume 20, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Denial at the top table: status attributions and implications for marketing created by Mark A.P. Davies and Barry Ardley. by Series: Journal of Strategic Marketing ; Volume 20 number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Purchase decision-making in Fair Trade and the ethical purchase 'Gap': is there a Fair Trade Twix? / created by Alex Nicholls and Nick Lee by Series: Journal of Strategic Marketing ; Volume 14, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach created by Paul Harrigan ,Elaine Ramsey &Patrick Ibbotson by Series: Journal of Strategic Marketing ; Volume 20, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Antecedents and consequences of technology acquisition intent: created by K. B. Saji and Shashi Shekhar Mishra. empirical evidence from global high-tech industry by Series: Journal of Strategic Marketing ; Volume 20, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Recatechizing codes of practice in supply chain relationships: discourse, identity and otherness / created by Nick Ellis and Mathew Higgins by Series: Journal of Strategic Marketing ; Volume14 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The mechanisms of value co-creation created by Hannu Saarijärvi by Series: Journal of Strategic Marketing ; Volume 20, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Disneyland Paris: A case analysis demonstrating how glocalization works/ Jonathan Matusitz by Series: Journal of strategic marketing ; Volume 18 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Fair Trade marketing: an exploration through qualitative research / created by Len Tiu Wright and Simon Heaton by Series: Journal of Strategic Marketing ; Volume 14, number 4 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Antecedents of interaction orientation: the influence of organizational and behavioral characteristics created by Julia Thalmann and Malte Brettel. by Series: Journal of Strategic Marketing ; Volume 20, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Measuring market orientation in nonprofit organizations created by Pratik Modi by Series: Journal of Strategic Marketing ; Volume 20, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Perceived intrusiveness in digital advertising: Strategic marketing implications/ Yann Truong by Series: Journal of strategic marketing ; Volume 18 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Fashion victim: the impact of Fair Trade concerns on clothing choice / created by Deirdre Shaw, Gillian Hogg, Elaine Wilson, Edward Shui and Louise Hassan by Series: Journal of Strategic Marketing ; Volume 14, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The influence of acculturation on consumer relational bonding in banking relationships created by Joe Choon Yean Chai, Kenneth R. Deans and Sergio Biggemann. by Series: Journal of Strategic Marketing ; Volume 20, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Inactivity and the dynamics of relationship development: A proposed model/ Michael Polonsky by Series: Journal of Strategic marketing ; Volume 18 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Profitable relationships with key customers: how suppliers manage pricing and customer risk / created by Lynette Ryals by Series: Journal of Strategic Marketing ; Volume 14, number 2 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Acculturation to the global consumer culture: a generational cohort comparison created by Jason Carpenter, Marguerite Moore, Anne Marie Doherty and Nicholas Alexander by Series: Journal of Strategic Marketing ; Volume 20, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abindon Taylor and Francis 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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