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The adoption of market orientation in SMEs: required capabilities and relation to success / created by Helen Rejonen and Raija Komppula by Series: Journal of Strategic Marketing ; Volume 18, number 1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Business model innovation vs replication: financial perfomamce implications of strategic emphases / Jaako Aspara, Joel Hietanen and Henrikki Tikkanen by Series: Journal of Strategic Marketing ; Volume 18 , number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Market expansion strategy-perfomance relationship / created by Vasant V. Bang and Sharad L. Joshi by Series: Journal of Strategic Marketing ; Volume 18 , number1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Niche strategy: merging economic and marketing theories with population ecology arguments / created by Eli Noy by Series: Journal of Strategic Marketing ; Volume 18 , number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2010-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Manager's intentions toward entering into strategic marketing alliances; an empirical investigation / created by Carmina Cavazos and Rajan Varadarajan by Series: Journal of Strategic Marketing ; Volume 20, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2012-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Information and communication technology usage patterns: a case study created by Jozée Lapierre and Roxane G. Medeiros. by Series: Journal of Strategic Marketing ; Volume 14, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

An organizational learning perspective on conceptualizing dynamic and substantive capabilities / created by Sadaqat Ali, Linda D, Peters and Fiona Lettice by Series: Journal of Strategic Marketing ; Volume 20 , number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis, 2012-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Market based organisational learning, dynamic, and substantive capabilities: An integrative framework/ Sadaqat Ali by Series: Journal of strategic marketing ; Volume 18, number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Long-term brand development versus short-term business targets:the impact of price promotions on branded food products / created by Jonathan Maxwell, Audrey Gilmore, Damian Gallagher and David Falls by Series: Journal of Strategic Marketing ; Volume 20 , number 7 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Competitive reaction to the introduction of a new product: An exploratory market signalling study/ Carmen Otero-Neira by Series: Journal of strategic marketing ; Volume 18 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Sustainability in business: understanding meanings, triggers and enablers / created by Karin Tollin and Jesper Vej by Series: Journal of Strategic Marketing ; Volume 20, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The integrated effects of market‐oriented culture and marketing strategy on firm performance created by Sungho Lee, Sung‐Joon Yoon, Sanguk Kim and Jong‐Whan Kang. by Series: Journal of Strategic Marketing ; Volume 14, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Competing on social resources: the case of the Day Chocolate Company in the UK confectionery sector / created by Bob Doherty and John Meeham by Series: Journal of Strategic Marketing ; Volume 14, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Market fit and business performance: An empirical investigation/ Mehdi Taghian by Series: Journal of strategic marketing ; Volume 18 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 AFR.

What if all trade was fair trade? the potential of a social clause to achieve the goals of fair trade created by Carmen Valor by Series: Journal of Strategic Marketing ; Volume 14, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Mainstreaming Fair Trade: adoption, assimilation, appropriation / created by Will Low and Eileen Davenport by Series: Journal of Strategic Marketing ; Volume 14, number 4 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Marketers 'perceptions of the implementation difficulties of multichannel marketing/ Michael John Valos by Series: Journal of strategic marketing ; Volume 18 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

International marketing strategy in the electronics industry: a follow‐up investigation of UK SMEs 18 months after the export withdrawal decision created by Dave Crick and Shiv Chaudhry by Series: Journal of Strategic Marketing ; Volume 14, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The alignment of market research with business strategy and CRM/ Michael John Valos by Series: Journal of strategic marketing ; Volume 18 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The mainstreaming of fair Trade: a macromarketing perspective / created by Geoff Moore, Jane Gibbon and Richard Slack by Series: Journal of Strategic Marketing ; Volume 14 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis 2006-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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