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Segmenting for complexity: persuading people to buy what they don't understand created by Paul Taylor-West ,Jim Saker and Donna Champion by Series: Journal of Strategic Marketing ; Volume 21, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Challenges to sales force transformation in emerging markets created by Avinash Malshe, Mohammed Al-Habib, Habiballah Al-Torkistani and Jamal A Al-Khatib. by Series: ; Volume , number ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

A framework of brand likeability: an exploratorystudy oflikeability in firm-level brands created by Bang Nguyen, T C Melewar and Junsong Chen. by Series: Journal of Strategic Marketing ; Volume 21, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Integration of customer relationship management: status quo and implications for research and practice created by Matthias Meyer and Lutz M. Kolbe by Series: Journal of Strategic Marketing ; Volume 13, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences created by Shih‐Tung Shu, Veronica Wong and Nick Lee. by Series: Journal of Strategic Marketing ; Volume 13, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

An empirical analysis of the influence of cross‐relational impacts of strategy analysis on relationship performance in a business network context created by Teck‐Yong Eng by Series: Journal of Strategic Marketing ; Volume 13, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Retail positioning through customer satisfaction: an alternative explanation to the resource-based view created by Lisa Qixun Siebers, Tao Zhang and Fei Li by Series: Journal of Strategic Marketing ; Volume 2, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Customer centricity: the construct and the operational antecedents created by Lucio Lamberti by Series: Journal of Strategic Marketing ; Volume 21, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Drivers of customer satisfaction and relationship quality in system delivery projects created by Matti Juhani Haverila, Miia Martinsuo and Earl Naumann by Series: Journal of Strategic Marketing ; Volume 21, number 13,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Developing an integrative model of internal and external marketing created by Ahmed Shahriar Ferdous,Carmel Herington and Bill Merrilees by Series: Journal of Strategic Marketing ; Volume 21, number 7,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Measuring retail productivity of food and grocery retail outlets using the DEA technique / created by Akanksha Gupta and Sanjiv Mittal by Series: Journal of Strategic Marketing ; Volume 18 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5413.16 JOU.

The relative importance of the brand of music festivals: a customer equity perspective / created by Mark A.A.M. Leenders by Series: Journal of Strategic Marketing ; Volume 18 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2010-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The critical role of congruency in prototypical brand extensions created by Maria Kalamas, Mark Cleveland, Michel Laroche and Robert Laufer. by Series: Journal of Strategic Marketing ; Volume 14, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship / created by Sussie C Morrish, Morgan P Miles and Jonathan H. Deacon by Series: Journal of Strategic Marketing ; Volume18 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis 2010-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5413.13 JOU.

An exploratory study and consumers' perceptions of e‐reverse bundling price in online retailing created by Hong‐Youl Ha by Series: Journal of Strategic Marketing ; Volume 14, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2006
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Strategists reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence / created by Mark Palmer and Geoff Simmons by Series: Journal of Strategic Marketing ; Volume 18 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis 2010-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Improving marketing-operations cross-functional relationship / created by Niall Piercy by Series: ; Volume , number ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis 2010-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Boosting your product's country of origin / created by Brett Martin by Series: Journal of Strategic Marketing ; Volume 18 , number 4 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis 2010
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Value creation through relationship closeness / created by Vibhava Srivastava and Tripti Singh by Series: Journal of Strategic Marketing ; Volume 18 , number 1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2010-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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