Midlands State University Library

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Marketing power and CMO power: could market orientation break the link? an exploratory case study created by Lucio Lamberti and Giuliano Noci by Series: Journal of Strategic Marketing ; Volume 17, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Social intelligence in customer engagement/ Merlin Stone by Series: Journal of strategic marketing ; Volume 21 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’ created by Tony Woodall and Stephen Swailes. by Series: Journal of Strategic Marketing ; Volume 17, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The digital era requires new knowledge to develop relevant CRM strategy: A cry for adopting social media research methods to elicit this new knowledge/ Sarah Quinton by Series: Journal of strategic marketing ; Volume 21 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abington: Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Organizational preconditions supporting relationship management capability renewal created by Denise Jarratt by Series: Journal of Strategic Marketing ; Volume 17, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Emerging segmentation practices in the age of the social customer / Ana Isabel Canhoto by Series: Journal of strategic marketing ; Volume 21 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Innovative marketing in SMEs: an empirical study created by Michele O'Dwyer , Audrey Gilmore and David Carson. by Series: Journal of Strategic Marketing ; Volume 17, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis. 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Exploring the role of online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector/ Phil Klaus by Series: Journal of strategic marketing ; Volume 21 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Managers of UK based SMEs' perceptions of their overseas performance and competitiveness: a study of regular and sporadic internationalising firms created by Dave Crick by Series: Journal of Strategic Marketing ; Volume 17, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

A relational approach of the supply function: created by Jesús Cambra-Fierro and Yolanda Polo-Redondo an extension to the new ventures phenomenon in the small and medium enterprise (SME) context by Series: Journal of Strategic Marketing ; Volume 17, number 5,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Does relationship quality matter in service relationship?/ Sanjit Kumar Roy by Series: Journal of strategic marketing ; Volume 21 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Competitive intelligence and other levers of brand performance / created by Luu Trong Tuan by Series: Journal of Strategic Marketing ; Volume 21, number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The viability of a second-mover's market win with higher brand equity / created by Seongsu Kim by Series: Journal of Strategic Marketing ; Volume 21, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The role of marketing managers' commitment and involvement in marketing strategy implementation / B Ramaseshan, Asmai Ishak and Fazlul K. Rabbanee by Series: Journal of Strategic Marketing ; Volume 21 , number 6,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013.-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

A resource advantage perspective on pricing: shifting the focus from ends to means-end in pricing research? / Jean- Pierre van der Rest and Angela Roper by Series: Journal of Strategic Marketing ; Volume 21, number 6,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Customer perception of service quality and percieved price and Fairness: a comparison between public and new private sector banks / created by Vinita Kaura, Chalasani, S , Prasad Durga and Sharma, Sourabh by Series: Journal of Strategic Marketing ; Volume 21, number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Asymptotic effect in cost domination: the way to differentiation / created by Philippe Mouillot by Series: Journal of Strategic Marketing ; Volume 21 , number 6,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Cell phone product-market segments features as a cluster variate: A multi-country study/ Matti Haverila by Series: Journal of strategic marketing ; Volume 21, number 2 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Environmentally motivated actions influencing perceptions of environmental corporate reputation / created by Clare D'Souza, Taghian, Mehdi and Mort, Gillian Sullivan by Series: Journal of Strategic Marketing ; Volume 21, number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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