Midlands State University Library

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International brand strategy and mode of entry in the services sector: lessons from the financial crisis / created by Maximillan H.E.E Gerrath and Mark A.A.M Leenders by Series: Journal of Strategic Marketing ; Volume 21, number 1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

CRM shifts the paradigm/ Subhash C. Jain by Series: Journal of strategic marketing ; Volume 13, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Outsourcing of customer relationship management: implications for customer satisfaction / created by Michael Graf, Bodo B, Schlegelmilch, Susan M, Mudambi and Stephen Tallman by Series: Journal of Strategic Marketing ; Volume 21 , number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The contigent value of marketing and social networking capabilities in firm perfomance/ created by Nima Heirati, Aron O'Cass and Liem Viet Ngo by Series: Journal of Strategic Marketing ; Volume 21 , number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Applying Sun Tzu"s terrain and ground to the study of marketing strategy/ Jason B. Macdonald by Series: Journal of strategic marketing ; Volume 13 , number 4 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies / created by Ipshita Ray and Larry Chiagouris by Series: Journal of Strategic Marketing ; Volume 17, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis, 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

An exploratory study of the influence of firm market orientation on salesperson adaptive selling, customer orientation, interpersonal listening in personal selling and sales person consulting behaviours / created by Alfred M Pelham by Series: Journal of Strategic Marketing ; Volume 17, number 1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (2)Call number: HF5415.13 JOU, ...

The impact of internal and external market orientations on firm perfomance / Ian N Lings and Gordon E Greenley by Series: Journal of Strategic Marketing ; Volume 17, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis, 2009-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Exports segmentation effectiveness: index construction and link to export perfomance / created by Eva Foedermayr, Adamantios Diamantopoulos and Christina Sichtmann by Series: Journal of Strategic Marketing ; Volume17 , number 1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2009-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Customer relationship management strategic application and organizational effectiveness; an empirical investigation / Dean Elmuti, Heather Jia and Dane Gray by Series: Journal of Strategic Marketing ; Volume 17 , number 1 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon; Taylor and Francis 2009-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

An empirical investigation of organizational learning through strategic alliances between SMEs created by J. G. Cegarra‐Navarro by Series: Journal of Strategic Marketing ; Volume 13, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination/ Catherine L. Wang by Series: Journal of strategic marketing ; Volume 17 , number 2 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Adingdon: Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Marketing strategies supporting national plans: contributions of Universities/ Anuwat Srikaew by Series: Journal of strategic marketing ; Volume 17 , number 2 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 5415.13.J68 JOU.

Global markets: does psychic distance matter? created by Carlos M. P. Sousa and Frank Bradley. by Series: Journal of Strategic Marketing ; Volume 13, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2005
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

A fundamental formula for leadership efficiency: weighting the contribution of ‘marketing paideia’ created by George S. Spais by Series: Journal of Strategic Marketing ; Volume 13, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2005
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

An exploratory case study analysis of contemporary marketing practices created by Roger Palmer and Hugh Wilson by Series: Journal of Strategic Marketing ; Volume 17, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Service worker customer orientation, organisation/job fit and perceived organisational support created by Mark Anthony Farrell and Edward Oczkowski. by Series: Journal of Strategic Marketing ; Volume 17, number 2.
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Extending the marketing myopia concept to promote strategic agility created by Kevin Johnston by Series: Journal of Strategic Marketing ; Volume 17, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Improving market orientation: the theory of constraints-based framework created by Mahesh C. Gupta, Gurjeet Kaur Sahi and Hardeep Chahal. by Series: Journal of Strategic Marketing ; Volume 21, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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