Midlands State University Library

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Branding in UK banks and building societies: created by Jillian Dawes Farquhar. a relationship approach by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Turnaround of Harley Davidson-cult brand or strategic fit approach? / created by Arpita Agnihotri by Series: Journal of Strategic Marketing ; Volume 21 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abington: Taylor and Francis 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

The impact of relation specific investment created by by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

A negative side of outsourcing marketing functions and market -based learning process/ Jeong Eun Park by Series: Journal of strategic marketing ; Volume 19 , number 5 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Market orientation in an emerging economy-Egypt / created by Samaa Taher M Attia by Series: Journal of Strategic Marketing ; Volume 21, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Customer perceptions of dependencies in customer–supplier relationships created by Robert C Fink ,William L James and Kenneth J Hatten. by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Consequencies of customer advocacy / created by Sanjit Kumar Roy by Series: Journal of Strategic Marketing ; Volume 21 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2013-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Strategic alliances as an element of innovative marketing in SMEs created by Michele O'Dwyer, Audrey Gilmore and David Carson. by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

The management of customer relationships as assets in the retail banking sector created by Andreas Persson by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Stakeholder orientation: development and testing of a framework for socially responsible marketing created by Isabelle Maignan, Tracy L Gonzalez-Padron, G Tomas M Hult and O C Ferrell. by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Green marketing strategy and the firm's performance: the moderating role of environmental culture created by Elena Fraj, Eva Martínez and Jorge Matute by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Resource advantage theory and fair trade social enterprises created by Bob Doherty. by Series: Journal of Strategic Marketing ; Volume 19, number 1,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Key Decisions and changes in internationalization strategies: The case of smaller firms / Barbara Francioni, Fabio Musso and Demos Vardabasis by Series: Journal of Strategic Marketing ; Volume 21, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Combating commoditisation in service provision: Evidence from the UK telecommunications market/ Colin Turner by Series: Journal of strategic marketing ; Volume 17 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

An empirical study into the foundations of CRM success/ Ed Peelen by Series: Journal of strategic marketing ; Volume 17 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Pro bono service sheds new light into commercial friendship created by Stewart L Arnold, Doan T Nguyen and Nicole Hartley. by Series: Journal of Strategic Marketing ; Volume 19, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415 JOU.

Resource specialization, customer orientation, and firm performance: an empirical investigation of valuable resources created by Hans Eibe Sørensen by Series: Journal of Strategic Marketing ; Volume 19, number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415 JOU.

Maybe I will, maybe I won't : What the connected perspectives of motivation theory and organisational commitment may contribute to our understanding/ Brian D Smith by Series: Journal of strategic marketing ; Volume 17 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Measuring brand strategy: Can brand equity and brand score be a tool to measure the effectiveness of strategy?/ R. K.Srivastava by Series: Journal of strategic marketing ; Volume 17 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Collaboration or opportunism? The role of social capital in developing successful export clusters/ Phillip Waite by Series: Journal of strategic marketing ; Volume 17 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

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