Midlands State University Library

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Lifestyle marketing : reaching the new American consumer Ronald D Michman, Edward M Mazze and Alan James Greco by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport Praeger Publishers 2003
Availability: Items available for loan: Main Library (1)Call number: HF5415.127 MIC.

Marketing behaviour : issues in managerial and buyer decision-making Gordon R Foxall by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire Gower Publish 1981
Availability: Items available for loan: Main Library (1)Call number: HF5415.125 FOX.

Socio-lifestyles marketing : the new science of identifying, classifying and targeting consumers worldwide Bernard Cathelat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Probus Publishing 1993
Availability: Items available for loan: Main Library (1)Call number: HF5415.2 CAT.

The unmanageable consumer. / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage publications, 2006
Availability: Items available for loan: Batanai Library (1)Call number: HC 79.C 6 GAB .

Economics and consumer behavior Angus Deaton and John Muellbauer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • .
Publication details: Cambridge Cambridge University Press 1980
Availability: Items available for loan: Batanai Library (5)Call number: HB801 DEA, ...

Consumer theory H A John Green by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London The Macmillan Press 1976
Availability: Items available for loan: Batanai Library (1)Call number: HB801 GRE.

National income and expenditure. by
Edition: 8thed.
Material type: Text Text
Publication details: London : Bowes and Bowes, 1966
Availability: Items available for reference: Main Library Archives: Not for loan (1)Call number: HB 141.5 STO .

Consumer behavior and culture : consequences for global marketing and advertising Marieke K de Mooij by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Sage Publications 2004
Availability: Items available for loan: Main Library (1)Call number: HF5415.M66 MOO .

Buyer behaviour Understanding consumer psychology and marketing By Flip du Plessis by
Edition: Fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cape Town Unversity of Southern Africa 2007
Availability: Items available for loan: Main Library (3)Call number: HF5415.32 DUP, ...

Know your customer new approaches to understanding customer value and satisfaction Robert B Woodruff and Sarah F Gardial by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Blackwell Publishers, Inc. 1996
Availability: Items available for loan: Main Library (1)Call number: HF5415.32 WOO.

The effectiveness of rebranding on consumer purchasing decisions: A case study of the Grain Marketing Board/by Yeukai Njanji by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gweru: Midlands State University, 2014
Availability: Items available for loan: Main Library (1)Call number: HF5828NJA.

Six billion shoppers : the companies winning the global e-commerce Porter Erisman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Macmillan 2017
Availability: Items available for loan: PostGraduate Studies Library (1)Call number: HF5548.325.D44 ERI.

Qualitative consumer & marketing research / created by Russell Belk, Eileen Fischer and Robert V Kozinets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage 2013
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5415.2 BEL. Main Library (1)Call number: HF5415.2 BEL.

Antecedents to purchase intentions for Hispanic consumers: a local perspective / created by Jeffrey Campbell by Series: The international review of retail, distribution and consumer research ; Volume 22 , number 4 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
New York: Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5429 INT.

Small change : money mishaps and how to avoid them / created by Dan Ariely and Jeff Kreisler; illustrated by Matt Trower. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Bluebird, an imprint of Pan Macmillan, 2017Copyright date: ©2017
Availability: Items available for loan: Main Library (2)Call number: HG179 ARI, ... PostGraduate Studies Library (2)Call number: HG179 ARI, ... School of Social Work Library (1)Call number: HG179 ARI.

Longitudinal study of green marketing strategies that influence Millennials/ Katherine Taken Smith by Series: Journal of strategic marketing ; Volume 20 , number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2012
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Meeting Heterogeneity in Consumer Demand for Animal Welfare: A Reflection on Existing Knowledge and Implications for the Meat Sector created by Janneke de Jonge & Hans C. M. van Trijp by Series: ; Volume , number ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Wageningen Springer 2012
Availability: Items available for reference: Main Library: Not for loan (1)Call number: BJ52.5 JOU.

Do changes in consumers' home buying attitudes predict directional change in home sales?/ created by Hamid Baghestani, Ilker Kaya and Samer Kherfi by Series: Applied economics letters ; Volume 20, number 5
Material type: Text Text; Format: print ; Literary form: Not fiction
New York: Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB1.A666 APP.

Measurement of personality through modified Instrument: a study of young consumers of India/ created by Shakeel Ahmad Sofi and Fayaz Ahmad Nika by Series: Asia Pacific journal of management research and innovation ; Volume 12, number 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Los Angeles: Sage, 2016
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HD30.4 ASI.

Reading of online reviews across different product types by Generation Y consumers/ created by Jan Møller Jensen and Laura Pizzamiglio by Series: International journal of internet marketing and advertising ; Volume 10, number 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Geneva : Inderscience, 2016
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.1265 INT.

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