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		No cover image available A subjectivist approach to advertising: the case of vitasoy in Hong Kong created by Fu Lai Tony Yu and Diana S. Kwan by Yu, Tony Fu-Lai [author] Kwan, Diana S [co author] Series: Asia-Pacific journal of management research and innovation ; Volume 11, number 2015 Material type: Text; Format: print ; Literary form: Not fiction Los Angeles: Sage, 2015 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HD30.4 ASI. Add to cart (remove)
		Ogilvy on advertising in the digital age / created by Miles Young by Young, Miles [author] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Goodman Books, 2017 Availability: Items available for loan: Main Library (1)Call number: HF5823 YOU. Place hold Add to cart (remove)
		No cover image available Cover Image Selling hope : the role of affect-laden health care advertising in consumer decision making created by Elyria Kemp, Kyeong Sam Min, and Elizabeth Joint by Kemp, Elyria [author] Min, Kyeong Sam [co-author] Joint, Elizabeth [co-author] Series: Journal of marketing theory and practice ; Volume 23, number 4 Material type: Text; Format: print ; Literary form: Not fiction Philadelphia: Taylor and Francis, 2015 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415 JOU. Add to cart (remove)
		No cover image available The influence of comparative advertising on consumer ethnocentrism in the american automobile market created by William T. Neese and Jeffrey J. Haynie by Neese, William T [author] Haynie, Jeffrey J [co-author] Series: Journal of Marketing Theory and Practice ; Volume 23, number 3 Material type: Text; Format: print ; Literary form: Not fiction Philadelphia: Taylor and Francis, 2015 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415 JOU. Add to cart (remove)
		No cover image available Antecedents to SMS advertising acceptance : a grounded theory approach/ by Bakr, Yousra [author] Tolba, Ahmed [co author] Series: International journal of internet marketing and advertising ; Volume 10, number 1/2 Material type: Text; Format: print ; Literary form: Not fiction Geneva : Inderscience, 2016 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: LB1738 JOU. Add to cart (remove)
		No cover image available Investigating consumer behavioural intention to utilise digital signage/ created by Michelle Hough, Young Han Bae and Jong Woo Jun by Hough, Michelle [author] Bae, Young Han [co author] Jun, Jong Woo [co author] Series: International journal of internet marketing and advertising ; Volume 10, number 4 Material type: Text; Format: print ; Literary form: Not fiction Geneva : Inderscience, 2016 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.1265 INT. Add to cart (remove)
		No cover image available The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing/ created by Naser Valaei, Sajad Rezaei, Wan Khairuzzaman Wan Ismail and Yoke Moi Oh by Naser, Valaei [author] Rezaei, Sajad [co author] Ismail, Wan Khairuzzaman Wan [co author] Oh, Yoke Moi [co author] Series: International journal of internet marketing and advertising ; Volume 10, number 4 Material type: Text; Format: print ; Literary form: Not fiction Geneva : Inderscience, 2016 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.1265 INT. Add to cart (remove)
		No cover image available Effectiveness of advertising formats in television/ created by Josefa D. Martín-Santana, Eva Reinares-Lara and Pedro Reinares-Lara by Martin-Santana, Josefa D [author] Josefa D [co author] Reinares-Lara, Eva [co author] Reinares-Lara, Pedro [co author] Series: International journal of internet marketing and advertising ; Volume 9, number 2 Material type: Text; Format: print ; Literary form: Not fiction Geneva : Inderscience, 2015 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.1265 INT. Add to cart (remove)
		No cover image available What the blind eye sees : incidental change detection as a source of perceptual fluency/ created by Stewart A. Shapiro and Jesper H. Nielsen by Shapiro, Stewart A [author] Nielsen, Jesper H [co author] Series: Journal of consumer research ; Volume 39, number 6, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available Everyday advertising context : an ethnography of advertising response in the family living room/ created by Laknath Jayasinghe and Mark Ritson by Jayasinghe, Laknath [author] Ritson, Mark [co author] Series: Journal of consumer research ; Volume 40, number 1, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available Small sounds, big deals : phonetic symbolism effects in pricing / created by Keith S. Coulter and Robin A. Coulter by Coulter, Keith S [author] Coulter, Robin A [co author] Series: Journal of consumer research ; Volume 40, number , Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available Dissociative versus associative responses to social identity threat : the role of consumer self-construal / created by Katherine White, Jennifer J. Argo and Jaideep Sengupta by White, Katherine [author] Argo, Jennifer J [co author] Sengupta, Jaideep [co author] Series: Journal of consumer research ; Volume 40, number , Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available An interpretive frame model of identity-dependent learning : the moderating role of content-state association / created by Kathryn R. Mercurio and Mark R. Forehand by Mercurio, Kathryn R [author] Forehand, Mark R [co author] Series: Journal of consumer research ; Volume 40, number , Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available Feeling like my self : emotion profiles and social identity / create by Nicole Verrochi Coleman and Patti Williams by Coleman, Nicole Verrochi [author] Williams, Patti [co author] Series: Journal of consumer research ; Volume 40, number 2, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available The future looks "right" : effects of the horizontal location of advertising images on product attitude / created by Boyoun Chae and JoAndrea Hoegg by Chae, Boyoun [author] Hoegg, JoAndrea [co author] Series: Journal of consumer research ; Volume 40, number 2, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available Judging product effectiveness from perceived spatial proximity / created by Boyoun Chae, Xiuping Li and Rui Zhu by Chae, Boyoun [author] Li, Xiuping [co author] Zhu, Rui [co author] Series: Journal of consumer research ; Volume 40, number 2, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available The effect of familiarity with the response category labels on item response to likert scales / created by Bert Weijters, Maggie Geuens and Hans Baumgartner by Weijters, Bert [author] Geuens, Maggie [co author] Baumgartner, Hans [co author] Series: Journal of consumer research ; Volume 40, number 2, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available "Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption / created by Ann Kronrod and Shai Danziger by Kronrod, Ann [author] Danziger, Shai [co author] Series: Journal of consumer research ; Volume 40, number 4, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)
		No cover image available "Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption / created by Ann Kronrod and Shai Danziger by Kronrod, Ann [author] Danziger, Shai [co author] Series: Journal of consumer research ; Volume 40, number 4, Material type: Text; Format: print ; Literary form: Not fiction Oxford : Oxford University Press, 2013 Online resources: Click here to access online Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.3 JOU. Add to cart (remove)

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