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Marketing in a recession:retrench or invest? / Lisa O'Malley, Vicky Story and Vicky O' Sullivan. by Series: Journal of Strategic Marketing ; Volume 19, number 3,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Taylor and Francis 2011-
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13J68 JOU.

Perceived intrusiveness in digital advertising: Strategic marketing implications/ Yann Truong by Series: Journal of strategic marketing ; Volume 18 , number 3 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions/ Brett A. S. Martin by Series: Journal of strategic marketing ; Volume 18, number 6 ,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon: Routledge Taylor and Francis, 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agencies created by Rick T. Wilson by Series: Journal of Strategic Marketing ; Volume 18, number 2,
Material type: Text Text; Format: print ; Literary form: Not fiction
Abingdon Taylor and Francis 2010
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HF5415.13 JOU.

Contemporary advertising and integrated marketing communications / created by William F. Arens, Michael F. Weigold and Christian Arens. by
Edition: Fourteenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: McGraw-Hill/Irwin, 2013Copyright date: ©2013
Availability: Items available for loan: Main Library (1)Call number: HF5821 ARE.

Everything you think you know about politics-- and why you're wrong / created by Kathleen Hall Jamieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Basic Books, 2000Copyright date: ©2000
Availability: Items available for loan: Zvishavane Library (1)Call number: JK2281 JAM.

Legally branded / created by Shireen Smith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Azrights Media Limited 2012
Availability: Items available for loan: Main Library (1)Call number: HF6161.L35 SMI.

The craft of copywriting / created by Alastair Crompton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Business Books, 1979
Availability: Items available for loan: Zvishavane Library (1)Call number: HF5825 CRO.

Packaging the presidency : a history and criticism of presidential campaign advertising / created by Kathleen Hall Jamieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Oxford University Press, 1984
Availability: Items available for loan: Main Library (1)Call number: JK524 JAM.

Ignorance is bliss? Uncertainty about product valuation may benefit consumers created by Tarcisio da Graça and Robert Masson by Series: Applied economics letters ; Volume 20, number 9
Material type: Text Text; Format: print ; Literary form: Not fiction
New York: Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB1.A666 APP.

Note on the need for rules on misleading representation based on experimental evidence/ created by Koki Arai by Series: Applied economics letters ; Volume 20, number 1
Material type: Text Text; Format: print ; Literary form: Not fiction
New York: Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB1.A666 APP.

Celebrity star power: do age and gender effects influence box office performance?/ created by by Series: Applied economics letters ; Volume 20, number 5
Material type: Text Text; Format: print ; Literary form: Not fiction
New York: Taylor and Francis, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB1.A666 APP.

Social media marketing / created by Tracy L. Tuten. by
Edition: Fourth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: SAGE Publishing, 2020
Availability: Items available for loan: Harare Campus Library (1)Call number: HF5415.1265 TUT. Main Library (1)Call number: HF5415.1265 TUT.

Vertical restraints and the law: evidence from automobile franchising evidence from automobile franchising by Giorgio Zanarone by Series: Journal of law and economics ; Volume 52 , number 4,
Material type: Text Text; Format: print ; Literary form: Not fiction
Chicago: University of Chicago Press; 2009
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB73 JOU.

Regulator heterogeneity and endogenous efforts to close the information asymmetry gap by Jeffrey T. Macher, John W. Mayo and Jack A. Nickerson by Series: Journal of law and economics ; Volume 54, number 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Chicago: University of Chicago Press; 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB73 JOU.

Why the Entry Regulation of Mobile Phone Manufacturing in China Collapsed: the Impact of Technological Innovation created by Zhimin Liao and Xiaofang Chen by Series: Journal of Law and Economics ; Volume 54, number 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Chicago: University of Chicago Press; 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB73 JOU.

Regulation and the Nature of the Firm: the Case of U.S. Regional Airlines created by Michael E. Levine by Series: Journal of Law and Economics ; Volume 54, number 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Chicago: University of Chicago Press; 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB73 JOU.

Ronald Coase’s First Amendment created by Geoffrey R. Stone by Series: Journal of Law and Economics ; Volume 54, number 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Chicago: University of Chicago Press; 2011
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB73 JOU.

Civic duty and political advertising/ by A. Degan Series: Economic theory ; Volume 52, number 2 (pages 531 - 564)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Auckland : Springer, 2013
Online resources:
Availability: Journal Article (1)

Informative advertising by an environmental group created by Pim Heijnen by Series: Journal of Economics ; Volume 108, number 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Heidelberg: Springer, 2013
Online resources:
Availability: Items available for reference: Main Library: Not for loan (1)Call number: HB171.5 JOU.

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