TY  - BOOK
AU  - CURRY, David J.
TI  - The new marketing research systems: how to use strategic database information for better marketing decisions
SN  - 0471530581
PY  - 1993///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
KW  - Statistical methods
KW  - Data processing
N1  - Includes index
ER  -