TY  - BOOK
AU  - GOLDENBERG,Jacob
AU  - MAZURSKY, David
TI  - Creativity in product innovation
SN  - 9780521002493
PY  - 2002///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Product management
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -