TY  - BOOK
AU  - SEMENIK, Richard J. ...[et al]
AU  - ALLEN, Chris T.
AU  - O'GUINN, Thomas C.
TI  - Advertising and promotions: : an integrated brand approach
SN  - 9780538479868
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Branding (Marketing)
KW  - Advertising media planning
N1  - Includes index
ER  -