TY  - BOOK
AU  - ZIMMERMAN, Alan
AU  - BLYTHE, Jim
TI  - Business to business marketing management: a global perspective
SN  - 9780415537025(hbk)
PY  - 2013///
CY  - London
PB  - Routlegde
KW  - Marketing management
N1  - Includes index
ER  -