TY  - BOOK
AU  - HENNIG-THURAU, Thorsten (ed)
AU  - HANSEN, Ursula (ed)
TI  - Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
SN  - 9783642086229
PY  - 2010///
CY  - Germany
PB  - Springer
KW  - Relationship marketing
N1  - Includes index
ER  -