TY  - BOOK
AU  - HILL, Mark E.
TI  - Marketing strategy: the thinking involved
SN  - 9781412987301 (pbk)
PY  - 2013///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -