TY  - BOOK
AU  - McGIVERN,Yvonne
TI  - The practice of market and social research
SN  - 027365506X :
PY  - 2003///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - MARKETING RESEARCH
KW  - Social sciences
N1  - Includes bibliographical references and index
ER  -