TY  - BOOK
AU  - PERREAULT,William D.
AU  - McCARTHY, E. Jerome
TI  - Basic marketing: a global-managerial approach
SN  - 0072947038
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - Marketing
N1  - Includes index
ER  -