TY  - BOOK
AU  - LANCASTER,Geoff
AU  - WITHEY, Frank
AU  - ASHFORD, Ruth
TI  - Marketing fundamentals:  2001-2002
SN  - 0750653051
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes index
ER  -