TY  - BOOK
AU  - PRESTON, Chris
AU  - HOYLE, Leonard H.
TI  - Event marketing: how to successfully promote events, festivals, conventions and expositions
SN  - 978470891070 (cloth)
PY  - 2012///
CY  - New Jersey
PB  - John Wiley and Sons
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -