TY  - BOOK
AU  - Armstrong,Gary
AU  - Harris,Lloyd C.
AU  - Piercy,Nigel
TI  - Principles of marketing
SN  - 9780273742975
AV  - HF5415 PRI 
PY  - 2013///
PB  - Pearson Education
KW  - Marketing
N1  - Includes index; Part I Defining marketing and the marketing process, II - Understanding the marketplace and consumers, III - Designing a customer-driven strategy and mix, IV - Extending marketing
N2  - The goal of every marketer is to create more values for customers, The authors of this new European edition have aimed to create more value for you by building on a classic marketing text with its well- established customer-value framework and complementing it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world
ER  -