TY  - BOOK
AU  - HAWKINS, Del I
AU  - MOTHERSBAUGH, David L
TI  - Consumer behavior: building marketing strategy
SN  - 9780070171008
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Market surveys
N1  - Includes index
ER  -