TY  - BOOK
AU  - SMITH,P.R.
AU  - BERRY, Chris
AU  - PULFORD, Alan
TI  - Strategic marketing communications: new ways to build and integrate communications
SN  - 0749429186
PY  - 1999///
CY  - London 
PB  - Kogan Page
KW  - Communication in marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references index
ER  -