TY  - BOOK
AU  - Rea,L.M.
AU  - Parker Richard A.
TI  - Designing and conducting survey research: a comprehensive guide 
SN  - 078790810X
AV  - HA31.2 REA 
PY  - 1997///
PB  - Jossey Bass
KW  - Sampling (Statistics)
KW  - Social survey
KW  - Statistical methods
N1  - Includes bibliography and index; An overview of the sample survey process One: Developing and administering questionnaires Designing effective questionnaires: Basic guidelines Developing survey questions Administering the questionnaire Utilizing focus groups in the survey research process Two: Ensuring scientific accuracy Understanding sampling theory Determining the sample size Selecting a representative sample Three: Presenting and analyzing survey results Presenting and describing survey data Testing the statistical significance of sample survey data Measuring the strength of statistically significant relationships in sample survey data Preparing an effective final report A. Table of areas of a standard normal distribution B. Measures of central tendency and dispersion C. Glossary D. Answers to selected exercises
N2  - "Updated and expanded to include additional statistical techniques and a broader array of exercises, this second edition of Rea and Parker's foundational tool is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research including construction of the instrument, administration of the process, and analysis and reporting of results."--Jacket
ER  -