TY  - BOOK
AU  - PECK, Helen ...[et al.]
AU  - PAYNE, Adrian
AU  - CHRISTOPHER, Martin
TI  - Relationship marketing: strategy and implementation
SN  - 0750636262
PY  - 1999///
CY  - Oxford 
PB  - Butterworth-Heinemann
KW  - Relationship marketing
KW  - Customer services
N1  - Includes index
ER  -