TY  - BOOK
AU  - SHOEMAKER, Robert W.
ED  - HARDY, Kenneth G.
TI  - Measuring and evaluating sales promotions from the manufacturer and retailer perspectives: a conference summary
PY  - 1989///
CY  - Cambridge
PB  - Marketing Science Institute
KW  - Sales promotion
KW  - Congresses
KW  - Evaluation
N1  - Report No.89 - 102
ER  -