TY  - BOOK
AU  - CATHELAT, Bernard
TI  - Socio-lifestyles marketing: the new science of identifying, classifying and targeting consumers worldwide
SN  - 1557388180
PY  - 1993///
CY  - Chicago
PB  - Probus Publishing
KW  - Marketing research
KW  - Consumers
KW  - Research
KW  - Lifestyles
KW  - Classification
N1  - Includes bibliographical references and index
ER  -