TY  - BOOK
AU  - SCHNAARS, Steven P.
TI  - Marketing strategy : customer competition
SN  - 0684831910
PY  - 1998///
CY  - New York
PB  - The Free Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
N1  - Includes bibliographical references and index
ER  -