TY  - BOOK
AU  - MCCAFFREY, Mike
AU  - DERLOSHON, Gerald B.
TI  - Personal marketing strategies: how to sell yourself, your ideas, and your services
SN  - 0136574521
PY  - 1983///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Selling
KW  - Psychological aspects
KW  - Assertiveness (Psychology)
KW  - Success
KW  - Persuasion (Psychology)
N1  - Includes index
ER  -