TY  - BOOK
AU  - BERRIGAN, John
AU  - FINKBEINER, Carl
TI  - Segmentation marketing: new methods for capturing business markets
SN  - 088730558X
PY  - 1992///
CY  - New York
PB  - HarperCollins Publishers
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -