TY  - BOOK
AU  - KINNEAR, Thomas C.
AU  - TAYLOR, James R. 
TI  - Marketing research: an applied approach
SN  - 0070347484
PY  - 1987///
CY  - New York
PB  - McGraw-Hill 
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -