TY  - BOOK
AU  - FOOTE, Cameron S.
TI  - The fourth medium: how to use promotional literature to increase sales and profits
SN  - 0870949136
PY  - 1986///
CY  - Homewood, Illinois
PB  - Dow Jones-Irwin
KW  - Sales promotion
KW  - Business literature
KW  - Communication in marketing
N1  - Includes index
ER  -