TY  - BOOK
AU  - WOLFE, David B.
TI  - Serving the ageless market: strategies for selling to the fifty-plus market
SN  - 0070714061
PY  - 1990///
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - Marketing
KW  - Management
KW  - United States
KW  - Aged as consumers
KW  - Consumer behavior
N1  - Includes index
ER  -