TY  - BOOK
AU  - HIMMELFARB, Philip A.
TI  - Survival of the fittest: new product development the 90's
SN  - 0138793131
PY  - 1992///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - New products
KW  - Management
N1  - Includes bibliographical references and index
ER  -