TY  - BOOK
AU  - MERCER, David
TI  - New economy expression: redefining marketing in the multichannel age
SN  - 0471500089
PY  - 2001///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Electronic commerce
KW  - Management
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -