TY  - BOOK
AU  - HAAS, Robert W.
AU  - WOTRUBA, Thomas R.
TI  - Marketing management: concepts, practice and cases
SN  - 0256029563
PY  - 1983///
CY  - Texas
PB  - Business Publications, Inc
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -