TY  - BOOK
AU  - LEVY, Sidney J.
AU  - FREDRICHS, George R.
TI  - The Dartnell marketing manager's handbook
SN  - 0850132037
PY  - 1994///
CY  - Chicago
PB  - The Dartnell Corporation
KW  - Marketing
KW  - Marketing management
N1  - Includes an index
ER  -