TY  - BOOK
AU  - ULANOFF, Stanley M.
TI  - Handbook of sales promotion
SN  - 0070657335
PY  - 1985///
CY  - New York
PB  - Mcgraw -Hill book compnany
KW  - Sales promotion
KW  - Addresses, essays
KW  - Lectures
N1  - Includes index
ER  -