TY  - BOOK
AU  - MOSSMAN, Frank H.
AU  - CRISSY, W. J. E.
AU  - FISCHER, Paul M.
TI  - Financial dimensions of marketing management
SN  - 0471033766
PY  - 1978///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing management
KW  - Finance
N1  - Includes index
ER  -