TY  - BOOK
AU  - BARABBA, Vincent P.
TI  - Meeting of the minds: creating the market-based enterprise
SN  - 0875845770
PY  - 1995///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing reserach
KW  - Marketing
KW  - Decision making
KW  - New products
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -