TY  - BOOK
AU  - SHOOK, Carrie
AU  - SHOOK, Robert L.
TI  - Franchising: the business strategy that changed the world
SN  - 0130656089
PY  - 1993///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Franchises (Retail trade)
KW  - Case studies
KW  - United States
N1  - Includes index
ER  -