TY  - BOOK
AU  - PASRICHA,Seema
TI  - Consumer psychology
SN  - 8176299200
PY  - 2007///
CY  - New Delhi
PB  - Deep & Deep publications
KW  - Consumer behaviour
KW  - Psychological
KW  - Consumers
KW  - Psychology
N1  - Includes bibliographical references and index
ER  -