TY  - BOOK
AU  - CAPON, Noel
AU  - CAPON, Roy
TI  - Managing marketing in the 21st century: developing & implementing the market strategy
SN  - 978097973441
PY  - 2009///
CY  - New York
PB  - Wessex Inc.
KW  - Marketing
KW  - Management
KW  - Strategy
KW  - Managing
N1  - Includes index
ER  -