TY  - BOOK
AU  - SCHMITT, Bernd
AU  - VAN ZUTPHEN, Glenn
TI  - Happy customers everywhere: how your business can profit from the insights of positive psychology
SN  - 978230116450
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Consumer behaviour
KW  - Consumption (economics)
KW  - Psychological aspects
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
ER  -